Nostalgia – as a longing for something past – is often marketed to older demographics and young trend setters to regenerate a market for goods normally considered past their used by dates. Herein is an advertisement for retro watches that needed to punch it’s way through the glass ceiling to present itself to the consumer from the shadows of the past replete with images of what typified the era it emerged from. What is it you are trying to sell and what market will it appeal to? Can I aid you in that pursuit?
Click here to read the full article