Nostalgia – as a longing for something past – is often marketed to older demographics and young trend setters to regenerate a market for goods normally considered past their used by dates. Herein is an advertisement for retro watches that needed to punch it’s way through the glass ceiling to present itself to the consumer from the shadows of the past replete with images of what typified the era it emerged from. What is it you are trying to sell and what market will it appeal to? Can I aid you in that pursuit?
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Taking an existing design and reinvigorating it with more contemporary and relevant design for companies as they grow and evolve is a common need in fast moving dynamic environments. So reinventing oneself and one’s business is tactical for survival. Sometimes it’s a logo or a brand or a business card and their associated stationery. Which is it for you?
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Businesses often create small newsletters electronically or in print to engage their clients in matters that they may obviously be concerned with in order to inform them and provide added value as a consequence of being that businesses client. Well designed newsletters are more likely to be readable and hopefully engaging to your audience. Do you need a newsletter or brochure designed to engage your customers?
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With the rise of online media and an ability to market across wider geographical spectrums then once possible with out publishing houses and distributors, Self publishing autobiographical, fiction and technological books is a growing phenomenon. Having done the work of writing up three books of sample exam questions for UMAT to be providing an advantage to motivated high school students, my client needed a logo and book covers. Are you considering self publishing and do you need a cover for your book?
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Adobe Systems have gone about the process of making available a number of tools relating to image manipulation, design, photography, and various graphical tools available on the web. One such site is the kuler.adobe.com as a companion site to a number of features available in the Adobe suite. As a tool for understanding and selecting colours for projects it can assist your creative process. In the formative development of your design ideas trying to pick colours to represent your business can be significant for your future branding. Do you want some help in colour selection?
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Branding, clarifies the symbols, colours, logos and form that identifies your company and it’s products. Branding is an important identification factor in potential customers recognising you and becoming instinctively aware of what you represent There is usually a lot of work that might go into developing branding and logos. It can be time consumingly expensive to do it well. Do you need to develop branding, logos and stationery for your business so your customers can recognise your uniqueness?
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